{"id":32913,"date":"2023-11-26T21:55:57","date_gmt":"2023-11-26T21:55:57","guid":{"rendered":"https:\/\/gateway.ventures\/?post_type=startups&#038;p=32913"},"modified":"2024-04-22T14:45:32","modified_gmt":"2024-04-22T14:45:32","slug":"greenspot","status":"publish","type":"startups","link":"https:\/\/gateway.ventures\/en\/startups\/greenspot\/","title":{"rendered":""},"author":22,"featured_media":33067,"template":"","meta":[],"startup_status":[34,61],"investment_focus":[75],"class_list":["post-32913","startups","type-startups","status-publish","has-post-thumbnail","hentry","startup_status-fundraising-en","startup_status-internonly-en","investment_focus-intern"],"acf":{"logo":34506,"show_stage":["Yes"],"stage":"Pre-Seed","show_niche":["Yes"],"niche":"Sustainability","closing_month_year":"","female_founder":["Yes"],"location":"Hamburg, GER","website":"https:\/\/greenspot-farms.de\/","demo_video_url":"https:\/\/youtu.be\/rE9Si9n5z9g","meet-up_lp_link":"","calendly_code":"","calendly_code_Kopie":"","oneline_description":"greenspot franchise: From harvest to plate - redefining regenerative, regional and profitable agriculture.","description":"","problem":"<strong>Our food security is at risk<\/strong>. Monoculture, depleted soils, long supply chains, and the dependence of farmers on large retailers and the retail industry result in expensive and nutrient-poor food. At the end of the food chain, only a small profit margin remains for farmers, leading to a growing number of farm closures.","solution":"With the\u00a0<strong>first Green Franchise for farmers<\/strong>, greenspot systematizes the Farm-to-Fork strategy, facilitating entry into regenerative, regional profitable agriculture, covering all stages of the value chain - from the field to the plate.\r\n\r\ngreenspot has developed a scalable, self-sustaining field layout that, within a closed ecosystem, produces climate-positive fruits, vegetables, nuts, herbs, and solar energy to a new standard. Our products find direct sales through the greenspot app. Through our transparent and short supply chain within a maximum 100 km radius, we enable consumers to enjoy regional, seasonal, and healthy food.","market":"The trend of increasing demand for organic products continues:\u00a0<strong>after reaching a peak in 2020, organic product sales grew by an additional 5.8 percent in 2021, totaling \u20ac15.87 billion<\/strong>. This growth brings the organic market share in the food industry to 6.8 percent.\r\n\r\nIn order to meet the targets set by the European Farm-to-Fork Strategy by 2030, the\u00a0<strong>German government aims to achieve 30% organic farming by 2030<\/strong>. Currently, organic farming covers 11% (1.78 million hectares) of agricultural land, representing an impressive annual growth of 12%. The 30% goal translates to 5 million hectares.","usp":"<strong>Farmers achieve a 12x higher revenue<\/strong>\u00a0on a 1-hectare plot with the greenspot franchise compared to traditional agriculture. Our all-in-one solution grants farmers independence from wholesale and retail markets, allowing them to directly market their products while greenspot manages marketing and logistics.\r\n\r\nConsumers benefit from an innovative regional Clean Food concept that includes a higher nutrient content, all at a comparatively lower price than in the organic market.","business_model":"greenspot offers\u00a0<strong>profitable regenerative agriculture as a franchise system<\/strong>.\r\n\r\nFarmers integrate the greenspot franchise into their existing operations, paying an establishment fee for the restructuring of their land. greenspot receives a revenue share from the future direct sales made by farmers to end consumers.\r\n\r\nIn the free version of the greenspot app, end consumers can unlock exclusive content (subscriptions) to experience a comprehensive nutritional program while simultaneously supporting local farmers.","traction":"<ul>\r\n \t<li>Certificate of Research allowance for feasibility study from the Federal Ministry of Education and Research<\/li>\r\n \t<li>Eligibility for INVEST Grant - venture capital subsidy from the Federal Office for Economic Affairs and Export Control (PwC verified)<\/li>\r\n \t<li>Securing an ideal agricultural site for the pilot plant in the east of Hamburg<\/li>\r\n \t<li>Involvement of an agricultural partner with considerable external impact<\/li>\r\n \t<li>Established B2B partnerships with IT and logistics companies<\/li>\r\n<\/ul>","exit_potential":"The scalability of our decentralized model, coupled with the future establishment of a Love Brand, positions us as an appealing acquisition target, offering financial returns and a positive impact on the future of the food industry.<!-- notionvc: 4cf2fcf5-2aa3-4c55-b59c-06dc4a77aabd -->","nrofcoinvestors":"","tm_1_name":"Martin Ruesch","tm_2_name":"Julia H\u00f6lzer","tm_3_name":"","tm_4_name":"","tm_1_position":"CEO","tm_2_position":"COO","tm_3_position":"","tm_4_position":"","image_-_team_member_1":32916,"image_-_team_member_2":32918,"image_-_team_member_3":null,"image_-_team_member_4":null,"deal_link":"https:\/\/gateway.ventures\/d\/en\/investment-opportunities\/greenspot","founder_group_image":null,"why_we_invested_in_this_startup":"","dealcaptain_opinion":"","stoop":"Yes","pb":"No","investment_terms":"<ul>\r\n \t<li>Gateway Ventures: Convertible Loan up to EUR 250.000<\/li>\r\n \t<li>Closing of Current Funding Round: 30.04.2024<\/li>\r\n \t<li>Cap: EUR 5.000.000<\/li>\r\n \t<li>Discount: 25%<\/li>\r\n \t<li>Interest: 10% p.a.<\/li>\r\n \t<li>Maturity: 01.03.2027<\/li>\r\n \t<li>Total Round Size: EUR 1.200.000<\/li>\r\n \t<li>min. 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