{"id":33606,"date":"2024-01-29T13:00:21","date_gmt":"2024-01-29T13:00:21","guid":{"rendered":"https:\/\/gateway.ventures\/?post_type=startups&#038;p=33606"},"modified":"2024-02-02T10:12:32","modified_gmt":"2024-02-02T10:12:32","slug":"somareality","status":"publish","type":"startups","link":"https:\/\/gateway.ventures\/en\/startups\/somareality\/","title":{"rendered":"Somareality"},"author":16,"featured_media":33608,"template":"","meta":[],"startup_status":[36],"investment_focus":[],"class_list":["post-33606","startups","type-startups","status-publish","has-post-thumbnail","hentry","startup_status-funded-en"],"acf":{"logo":33589,"show_stage":["Yes"],"stage":"Seed","show_niche":["Yes"],"niche":"DeepTech","closing_month_year":"March 2024","female_founder":["Yes"],"location":"Vienna, AT","website":"https:\/\/www.somareality.com\/","demo_video_url":"https:\/\/youtu.be\/2SlRcaH92-o","meet-up_lp_link":"","calendly_code":"https:\/\/calendly.com\/gatewayventures\/somareality-gateway-ventures-meetup","calendly_code_Kopie":"","oneline_description":"Digital Neuropsychology - Beyond Traditional Eye Tracking","description":"","problem":"At a <strong>CAGR of 27,8%<\/strong> until 2031, Eye Tracking technology is rapidly becoming one of the leading forces in modern human computer interaction (HCI). Compared to EEG, a standard laboratory approach to measuring cognitive insights, eye tracking offers many advantages. Because of that, <strong>Eye Tracking is seeing wide adoption in industries such as marketing, training and education, healthcare, aviation, consumer electronics and many more<\/strong>.\r\n<ul>\r\n \t<li>The wealth of data from eye tracking is large, but <strong>difficult to almost impossible to utilise<\/strong> sensibly without the relevant prior knowledge in this area.<\/li>\r\n \t<li>Moreover, taking standard Eye Tracking out of context can produce <strong>misleading results<\/strong> such as interpreting a staring into space as keen interest in a blank wall.<\/li>\r\n \t<li>Meaning: today, there is <strong>no ready-to-use solution<\/strong> to understanding cognitive processes in a user outside the laboratory setting.<\/li>\r\n<\/ul>\r\n<!-- notionvc: 0b156cd0-ce9d-4246-b581-010f9a70aee5 -->","solution":"Using SOMAREALITY's software, customers can track their current <strong>cognitive state in real time<\/strong>. If the <strong>user is stressed, overwhelmed<\/strong>, <strong>etc.<\/strong>, this can be determined and acted upon immediately. The <strong>algorithms<\/strong> used (patent application in preparation) not only track standard eye movements, but combine various data streams to <strong>analyse the user's cognitive stat<\/strong>e in real time.\r\n\r\nThis is a new, digital form of neuropsychology - providing <strong>unprecedented insights into how users engage and think<\/strong>.\r\n\r\nOur solution is a software (SDK) that is <strong>easily integrated<\/strong> into any Eye Tracking-supported hardware, works in real-time (while the user is performing the actual task), requires no scientific background and delivers easy-to-interpret data to:\r\n<ul>\r\n \t<li><strong>increase productivity & performance<\/strong><\/li>\r\n \t<li><strong>reduce risk & assists in decision making and<\/strong><\/li>\r\n \t<li><strong>favors optimal use of resources in a variety of settings<\/strong>.<\/li>\r\n<\/ul>\r\nAmong many other use-cases, customers like Intuitive and Lufthansa demonstrate that these insights can be used to better <strong>train new personell working in highly critical environments.<\/strong><!-- notionvc: 45f87ec4-0577-4b9b-92de-8916dec0271a -->\r\n\r\n<!-- notionvc: 642043c8-caaa-4213-9c70-847b07fb4e53 -->","market":"Eye-Tracking Market is projected to grow at 27,8% CAGR until 2031. The global 3D eye tracking software market is predicted to grow hugely by 2031, primarily due to the increasing ubiquity of smartphones. Furthermore, commercialization of vision tracing technology is expected to make the mobiles sub-segment significantly dominant. Advancements from Apple (Vision Pro works heavily with Eye Tracking), Sony and Samsung in 2023 and early 2024 are further fueling the market growth.<!-- notionvc: 763ae891-2248-4d95-92e7-5eb331ca45b3 -->\r\n<!-- notionvc: 2f4d2134-1986-4af5-aa3d-093a3bacebbf -->","usp":"Until today, there is no solution that allows <strong>real-time analysis<\/strong> of cognitive processes (such as stress or attention) without the need for a complicated setup. This makes SOMAREALITY the only software that <strong>can reasonably be used outside of a laboratory.<\/strong>\r\n\r\nSOMAREALITY offers an easy-to-use use SDK that:\r\n<ul>\r\n \t<li>is <strong>scientifically validated<\/strong> in 10+ publications<\/li>\r\n \t<li>works in <strong>realtime<\/strong><\/li>\r\n \t<li>is <strong>hardware-agnostic<\/strong>, integrating with existing setups<\/li>\r\n \t<li>and requires <strong>minimal setup.<\/strong><\/li>\r\n<\/ul>\r\n<!-- notionvc: 2cba27e9-e2a6-4d27-9358-edc4ea9c73b6 -->","business_model":"<ol>\r\n \t<li><strong>Licensing of individual & bundled algorithms<\/strong>\r\n<ul>\r\n \t<li>Annual recurring licenses (min EUR 1,200.00 per Device per year)<\/li>\r\n \t<li>Main target groups: Applied Research, SMEs and Developers<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li><strong>Paid Pilots & Integrations<\/strong>\r\n<ul>\r\n \t<li>Co-development, exploration & validation of new cognitive insights in different contexts<\/li>\r\n \t<li>Fully funded projects (either using research grants or paid for by industry clients)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ol>\r\n<!-- notionvc: 38eccfa6-570e-4f87-ab82-4d9684869ddb -->","traction":"<ul>\r\n \t<li>Despite being a deep tech case, the company has managed to generate revenues of EUR 500,000.00 through proof-of-concept projects.<\/li>\r\n \t<li>Existing pilot projects with international high profile customers such as <strong>Intuitive Surgical<\/strong>, <strong>Lufthansa<\/strong>, Austrian Armed Forces, VAMED<\/li>\r\n \t<li>Winner of the Data Nexus Challenge by the Austrian Government as well as second place at the international BAYER G4A event 2023<\/li>\r\n<\/ul>\r\n<!-- notionvc: bd6187d9-dc51-44d6-8d83-ef3e2d41371d -->","exit_potential":"<ol>\r\n \t<li>Consumer XR Headset Hardware Providers that want to integrate our algorithms into their productivity\/health suite (e.g. Apple, Meta, Samsung,)<\/li>\r\n \t<li>Eye Tracking Hardware Providers that want to integrate our algorithms as analytics (e.g. Tobii)<\/li>\r\n<\/ol>\r\n<!-- notionvc: f05b5f23-7dc0-4b8d-84f1-df4f038960a2 -->","nrofcoinvestors":1,"tm_1_name":"Adrian Brodesser","tm_2_name":"Julia Kern","tm_3_name":"Michel Varilek","tm_4_name":"Miel Satrapa","tm_1_position":"Co-CEO & Founder","tm_2_position":"Co-CEO","tm_3_position":"CTO & Founder","tm_4_position":"COO","image_-_team_member_1":33591,"image_-_team_member_2":33593,"image_-_team_member_3":33595,"image_-_team_member_4":33891,"deal_link":"https:\/\/gateway.ventures\/d\/investment-opportunities\/somareality","founder_group_image":null,"why_we_invested_in_this_startup":"","dealcaptain_opinion":"<strong>Revolutionary Tech<\/strong>: Real-time cognitive insights based on eye tracking\r\n\r\n<strong>Market Growth<\/strong>: Eye Tracking is one of the fastest growing markets with a CAGR of 27,8% until 2031 fueled by spatial computing\r\n\r\n<strong>IP<\/strong>: Scientifically validated biomarkers with a patent to be filed in March\r\n\r\n<strong>Traction<\/strong>: Paid Partnerships with Lufthansa, Intuitive, Lufthansa, Vamed, Medical University of Vienna and more than <strong>500k in revenue<\/strong> so far<!-- notionvc: 37a5ed37-fb4b-4963-afdd-65728dbce668 -->\r\n\r\n<!-- notionvc: 5d31410d-bfdc-4036-b2ec-0f8bfaac0665 -->","stoop":"Yes","pb":"No","investment_terms":"<ul>\r\n \t<li>Gateway Ventures: Equity up to EUR 400K<\/li>\r\n \t<li>Pre-Money: \u20ac 5.5mil<\/li>\r\n \t<li>Closing: March 2024<\/li>\r\n \t<li>Total round up to EUR 1.6M<\/li>\r\n \t<li>min. Ticket \/ investor: \u20ac 10.000<\/li>\r\n<\/ul>\r\n<!-- notionvc: fbb29303-a8ae-4ee4-8154-36e29a603107 -->","traction_image":null,"hide_socials":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Somareality - Gateway Ventures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gateway.ventures\/en\/startups\/somareality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Somareality - Gateway Ventures\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gateway.ventures\/en\/startups\/somareality\/\" \/>\n<meta property=\"og:site_name\" content=\"Gateway Ventures\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T10:12:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gateway.ventures\/wp-content\/uploads\/2024\/01\/Landing-Page-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gateway.ventures\/en\/startups\/somareality\/\",\"url\":\"https:\/\/gateway.ventures\/en\/startups\/somareality\/\",\"name\":\"Somareality - 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