{"id":34164,"date":"2024-03-28T08:09:51","date_gmt":"2024-03-28T08:09:51","guid":{"rendered":"https:\/\/gateway.ventures\/?post_type=startups&p=34164"},"modified":"2025-08-14T10:11:51","modified_gmt":"2025-08-14T10:11:51","slug":"circuly","status":"publish","type":"startups","link":"https:\/\/gateway.ventures\/en\/startups\/circuly\/","title":{"rendered":"circuly"},"author":17,"featured_media":34189,"template":"","meta":[],"startup_status":[34],"investment_focus":[78],"class_list":["post-34164","startups","type-startups","status-publish","has-post-thumbnail","hentry","startup_status-fundraising-en","investment_focus-circular-economy"],"acf":{"logo":34187,"show_stage":["Yes"],"stage":"Late Seed","show_niche":["Yes"],"niche":"Sustainability","closing_month_year":"May 2024","female_founder":"","location":"Bielefeld, GER","website":"https:\/\/www.circuly.io\/","demo_video_url":"https:\/\/www.youtube.com\/watch?v=oEK2k5AUneU","meet-up_lp_link":"https:\/\/gateway.ventures\/en\/events\/circuly\/","calendly_code":"https:\/\/calendly.com\/gatewayventures\/circuly-gateway-ventures-meetup","calendly_code_Kopie":"","oneline_description":"Empowering Sustainable Growth: Scalable SaaS for Circular Economy Ventures","description":"","problem":"Changing consumer behavior, stricter regulations and tough economies increasingly demand that retailers offer <\/span>\u201ccircular economy\u201d<\/span> solutions like <\/span>subscribing to products<\/span>. But to manage and scale this model, retailers need a <\/span>mature SaaS<\/span> that masters the management & automation of physical product subscription businesses.<\/span>","solution":"While there are SaaS solutions that focus on only digital subscriptions or subscription financing, circuly specialises in launching, managing and scaling the ever-growing category of physical product subscriptions.<\/span>","market":"
    \r\n \t
  • TAM<\/strong>: Global Market for Subscriptions (selection): Furniture: EUR 73bn CAGR 9%, Automotive: EUR 5bn CAGR 35%, Baby goods: EUR 100bn, Micro mobility: EUR 3bn CAGR 30%<\/li>\r\n \t
  • SAM<\/strong>: European market for subscriptions: EUR 80bn<\/strong><\/li>\r\n \t
  • SOM<\/strong>: EUR 1bn<\/strong><\/li>\r\n<\/ul>\r\n","usp":"
      \r\n \t
    • Circuly offers native APIs and a wide partner ecosystem to integrate with clients' existing tech stacks, without requiring them to change systems<\/strong>.<\/li>\r\n \t
    • Circuly is industry-agnostic<\/strong>, allowing growth across all physical and digital categories.<\/li>\r\n \t
    • Contrary to the Grover model, circuly solely provides the SaaS and doesn't handle warehousing, refurbishing or shipping items. This significantly reduces circuly\u2019s upfront investment and thereby the risk for circuly\u2019s investors<\/strong>.<\/li>\r\n<\/ul>\r\n","business_model":" \r\n\r\n","traction":"
        \r\n \t
      • 58% YoY MRR growth<\/strong> for circuly<\/span><\/li>\r\n \t
      • 25% avg. MoM subscription<\/strong>-GMV growth for circuly\u2019s clients<\/span><\/li>\r\n \t
      • Brands and retailers (e.g. Decathlon, MisterSpex, Riese & M\u00fcller, StrolleMe, BikeClub, swing2sleep, bugaboo<\/strong>)\u00a0<\/span><\/li>\r\n \t
      • 18% CO2 reduction<\/strong> due to multiple rental cycles<\/span><\/li>\r\n<\/ul>\r\n","exit_potential":"Circuly's SaaS for physical product subscriptions appeals to digital subscription competitors. Its European presence, strong placement in the DACH region and English language compatibility ease integration with US-based firms, fostering acquisition discussions and growth goals.<\/span>","nrofcoinvestors":3,"tm_1_name":"Nick Huijs","tm_2_name":"Scott Galvao","tm_3_name":"","tm_4_name":"","tm_1_position":"Co-CEO & Founder","tm_2_position":"Co-CEO","tm_3_position":"","tm_4_position":"","image_-_team_member_1":34178,"image_-_team_member_2":34180,"image_-_team_member_3":null,"image_-_team_member_4":null,"deal_link":"https:\/\/gateway.ventures\/d\/en\/investment-opportunities\/circuly","founder_group_image":null,"why_we_invested_in_this_startup":"","dealcaptain_opinion":"
          \r\n \t
        • circuly has a 58% YoY MRR growth<\/strong> (July 2024 - July 2025)<\/span><\/li>\r\n \t
        • The company\u2019s circular economy solution serves brands and retailers across 18 countries on 5 continents<\/strong><\/span><\/li>\r\n \t
        • Key clients include Decathlon, MisterSpex, Riese & M\u00fcller, StrolleMe, BikeClub, swing2sleep, bugabo<\/strong><\/span><\/li>\r\n<\/ul>\r\n","stoop":"Yes","pb":"No","investment_terms":"
            \r\n \t
          • Gateway Equity up to EUR 400k<\/li>\r\n \t
          • Pre-Money: EUR 6m<\/li>\r\n \t
          • Closing: June 2024<\/li>\r\n \t
          • Total round up to EUR 725k<\/li>\r\n \t
          • min. Ticket \/ investor: EUR 10.000<\/li>\r\n<\/ul>\r\n","traction_image":34350,"hide_socials":false},"yoast_head":"\ncirculy - Gateway Ventures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gateway.ventures\/en\/startups\/circuly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"circuly - Gateway Ventures\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gateway.ventures\/en\/startups\/circuly\/\" \/>\n<meta property=\"og:site_name\" content=\"Gateway Ventures\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T10:11:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gateway.ventures\/wp-content\/uploads\/2024\/03\/Landing-Page-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gateway.ventures\/en\/startups\/circuly\/\",\"url\":\"https:\/\/gateway.ventures\/en\/startups\/circuly\/\",\"name\":\"circuly - 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