{"id":34289,"date":"2024-04-03T13:15:21","date_gmt":"2024-04-03T13:15:21","guid":{"rendered":"https:\/\/gateway.ventures\/startups\/circuly-for-danube-angels\/"},"modified":"2024-04-15T10:02:40","modified_gmt":"2024-04-15T10:02:40","slug":"circuly-da","status":"publish","type":"startups","link":"https:\/\/gateway.ventures\/en\/startups\/circuly-da\/","title":{"rendered":"circuly x Danube Angels"},"author":17,"featured_media":34189,"template":"","meta":[],"startup_status":[34,61],"investment_focus":[78],"class_list":["post-34289","startups","type-startups","status-publish","has-post-thumbnail","hentry","startup_status-fundraising-en","startup_status-internonly-en","investment_focus-circular-economy"],"acf":{"logo":34187,"show_stage":["Yes"],"stage":"Late Seed","show_niche":["Yes"],"niche":"Sustainability","closing_month_year":"May 2024","female_founder":"","location":"Bielefeld, GER","website":"https:\/\/www.circuly.io\/","demo_video_url":"https:\/\/www.youtube.com\/watch?v=oEK2k5AUneU","meet-up_lp_link":"https:\/\/gateway.ventures\/en\/events\/circuly\/","calendly_code":"https:\/\/calendly.com\/gatewayventures\/circuly-gateway-ventures-meetup","calendly_code_Kopie":"","oneline_description":"Empowering Sustainable Growth: Scalable SaaS for Circular Economy Ventures","description":"","problem":"Changing consumer behavior, stricter regulations and tough economies increasingly demand that retailers offer\u00a0<\/span>\u201ccircular economy\u201d<\/span>\u00a0solutions like\u00a0<\/span>subscribing to products<\/span>. But to manage and scale this model, retailers need a\u00a0<\/span>mature SaaS<\/span>\u00a0that masters the management & automation of physical product subscription businesses.<\/span>","solution":"While there are SaaS solutions that focus on only digital subscriptions or subscription financing, circuly specialises in launching, managing and scaling the ever-growing category of physical product subscriptions.","market":"
    \r\n \t
  • TAM<\/strong>: Global Market for Subscriptions (selection): Furniture: EUR 73bn CAGR 9%, Automotive: EUR 5bn CAGR 35%, Baby goods: EUR 100bn, Micro mobility: EUR 3bn CAGR 30%<\/li>\r\n \t
  • SAM<\/strong>: European market for subscriptions:\u00a0EUR 80bn<\/strong><\/li>\r\n \t
  • SOM<\/strong>:\u00a0EUR 1bn<\/strong><\/li>\r\n<\/ul>","usp":"
      \r\n \t
    • Circuly offers native APIs and a wide partner ecosystem to integrate with clients\u2019 existing tech stacks,\u00a0without requiring them to change systems<\/strong>.<\/li>\r\n \t
    • Circuly is\u00a0industry-agnostic<\/strong>, allowing growth across all physical and digital categories.<\/li>\r\n \t
    • Contrary to the Grover model, circuly solely provides the SaaS and doesn\u2019t handle warehousing, refurbishing or shipping items. This significantly\u00a0reduces circuly\u2019s upfront investment and thereby the risk for circuly\u2019s investors<\/strong>.<\/li>\r\n<\/ul>","business_model":"
        \r\n \t
      • Recurring: Monthly retainer<\/strong>\u00a0(EUR 499 \u2013 EUR 2499\/mo) plus\u00a01.5% avg. commission<\/strong>\u00a0on gross merchandise volume (GMV).<\/li>\r\n \t
      • One-off<\/strong>:\u00a0Onboarding fee<\/strong>\u00a0of EUR 1900 \u2013 EUR 5600<\/li>\r\n<\/ul>","traction":"
          \r\n \t
        • 318% YoY MRR growth<\/strong> for circuly \/ EUR 43k MRR in March 2024<\/li>\r\n \t
        • 115k+ subscriptions and rentals have been powered by circuly since 2020<\/strong><\/li>\r\n \t
        • 52k+ active clients\u2019 subscriptions<\/strong><\/li>\r\n \t
        • 438% avg. YoY subscription-GMV growth<\/strong>\u00a0for circuly\u2019s clients<\/li>\r\n \t
        • Brands and retailers<\/strong>\u00a0(e.g. Riese & M\u00fcller, StrollMe, swing2sleep, bugaboo) in\u00a014 countries<\/strong>\u00a0on\u00a05 continents<\/strong><\/li>\r\n \t
        • 18% CO2 reduction<\/strong>\u00a0due to multiple rental cycles<\/li>\r\n<\/ul>","exit_potential":"Circuly\u2019s SaaS for physical product subscriptions appeals to digital subscription competitors. Its European presence, strong placement in the DACH region and English language compatibility ease integration with US-based firms, fostering acquisition discussions and growth goals.","nrofcoinvestors":3,"tm_1_name":"Nick Huijs","tm_2_name":"Scott Galvao","tm_3_name":"","tm_4_name":"","tm_1_position":"Co-CEO & Founder","tm_2_position":"Co-CEO","tm_3_position":"","tm_4_position":"","image_-_team_member_1":34178,"image_-_team_member_2":34180,"image_-_team_member_3":null,"image_-_team_member_4":null,"deal_link":"https:\/\/gateway.ventures\/d\/en\/investment-opportunities\/circuly","founder_group_image":null,"why_we_invested_in_this_startup":"","dealcaptain_opinion":"
            \r\n \t
          • Enormous growth rates: 318% YoY MRR growth<\/strong><\/li>\r\n \t
          • 438% avg. YoY subscription-GMV growth<\/strong> for circuly\u2019s clients<\/li>\r\n \t
          • The company's circular economy solution serves about brands and retailers across 14 countries on 5 continent<\/strong><\/li>\r\n \t
          • Key clients include Riese & M\u00fcller, StrollMe, swing2sleep, TIER UK and bugaboo<\/strong><\/li>\r\n<\/ul>","stoop":"Yes","pb":"No","investment_terms":"
              \r\n \t
            • Gateway Equity up to EUR 400k<\/li>\r\n \t
            • Pre-Money: EUR 6m<\/li>\r\n \t
            • Closing: June 2024<\/li>\r\n \t
            • Total round up to EUR 725k<\/li>\r\n \t
            • min. Ticket \/ investor: EUR 10.000<\/li>\r\n<\/ul>\r\n","traction_image":34350,"hide_socials":false},"yoast_head":"\ncirculy x Danube Angels - Gateway Ventures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gateway.ventures\/en\/startups\/circuly-da\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"circuly x Danube Angels - Gateway Ventures\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gateway.ventures\/en\/startups\/circuly-da\/\" \/>\n<meta property=\"og:site_name\" content=\"Gateway Ventures\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-15T10:02:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gateway.ventures\/wp-content\/uploads\/2024\/03\/Landing-Page-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gateway.ventures\/en\/startups\/circuly-da\/\",\"url\":\"https:\/\/gateway.ventures\/en\/startups\/circuly-da\/\",\"name\":\"circuly x Danube Angels - 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