{"id":8973,"date":"2022-07-11T09:57:32","date_gmt":"2022-07-11T09:57:32","guid":{"rendered":"https:\/\/gateway.ventures\/startups\/vitrealab\/"},"modified":"2022-12-06T08:44:49","modified_gmt":"2022-12-06T08:44:49","slug":"vitrealab","status":"publish","type":"startups","link":"https:\/\/gateway.ventures\/en\/startups\/vitrealab\/","title":{"rendered":"VitreaLab"},"author":20,"featured_media":8244,"template":"","meta":[],"startup_status":[36],"investment_focus":[54],"class_list":["post-8973","startups","type-startups","status-publish","has-post-thumbnail","hentry","startup_status-funded-en","investment_focus-digitaleconomy"],"acf":{"logo":8238,"show_stage":["Yes"],"stage":"Seed","show_niche":["Yes"],"niche":"DeepTech","closing_month_year":"","female_founder":["Yes"],"location":"Vienna, AT","website":"https:\/\/vitrealab.com\/","demo_video_url":"","meet-up_lp_link":"","calendly_code":"","calendly_code_Kopie":"","oneline_description":"Next Generation Laser-Lit Displays","description":"","problem":"Electronic displays are the biggest drain on the battery life of most mobile devices today. Current displays (Organic Light Emitting Diode (OLED) and LCD) suffer from:\r\n\r\nlow energy efficiency: only 1-2% (the rest is emitted as heat)\r\npoor colour quality: with most LCD displays\r\nlack of contrast: conventional LCD displays have low contrast\r\nlow brightness: crucial in sunlight","solution":"VitreaLab is developing next-generation laser-illuminated displays to revolutionise the display market and even enable holographic displays. The result is a novel LCD backlight technology with up to 5 times higher energy efficiency (80% reduction), greatly improved contrast, and reduced device thickness.\r\n\r\nThe main area of application is initially high-end smartphones, as these benefit particularly from the increased energy efficiency, higher brightness and improved colour spectrum. VitreaLab's technology achieves a 60-250% increase in brightness while maintaining the same energy consumption. This ensures significantly better readability in sunlight.\r\n\r\n\u00a0","market":"The total market for electronic displays is about $140 billion. LCDs are the leading technology with a share of about 80%. Backlighting accounts for about 20% of display costs. This results in a market size of about $22 billion for backlighting alone.","usp":"","business_model":"","traction":"","exit_potential":"","nrofcoinvestors":"","tm_1_name":"","tm_2_name":"","tm_3_name":"","tm_4_name":"","tm_1_position":"","tm_2_position":"","tm_3_position":"","tm_4_position":"","image_-_team_member_1":8242,"image_-_team_member_2":8240,"image_-_team_member_3":null,"image_-_team_member_4":null,"deal_link":"","founder_group_image":7088,"why_we_invested_in_this_startup":"","dealcaptain_opinion":"","stoop":"Yes","pb":"No","investment_terms":"","traction_image":null,"hide_socials":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VitreaLab - Gateway Ventures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gateway.ventures\/en\/startups\/vitrealab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VitreaLab - 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