{"id":9332,"date":"2022-07-14T08:06:21","date_gmt":"2022-07-14T08:06:21","guid":{"rendered":"https:\/\/gateway.ventures\/startups\/orderlion\/"},"modified":"2022-11-28T09:51:16","modified_gmt":"2022-11-28T09:51:16","slug":"orderlion","status":"publish","type":"startups","link":"https:\/\/gateway.ventures\/en\/startups\/orderlion\/","title":{"rendered":"Orderlion"},"author":20,"featured_media":18349,"template":"","meta":[],"startup_status":[36],"investment_focus":[54,58],"class_list":["post-9332","startups","type-startups","status-publish","has-post-thumbnail","hentry","startup_status-funded-en","investment_focus-digitaleconomy","investment_focus-digitaleconomyfeature"],"acf":{"logo":9324,"show_stage":["Yes"],"stage":"Pre-Seed","show_niche":["Yes"],"niche":"Digital Economy","closing_month_year":"","female_founder":"","location":"Vienna, AT","website":"https:\/\/orderlion.com","demo_video_url":"","meet-up_lp_link":"https:\/\/gateway.ventures\/en\/?post_type=events&p=12024&preview=true","calendly_code":"https:\/\/calendly.com\/gatewayventures\/orderlion-gatewayventures-investor-founder-meetup","calendly_code_Kopie":"","oneline_description":"All-in-one B2B online store for gastronomy","description":"","problem":"Restaurants do not buy their goods in the supermarket, but order from food wholesalers. Today, this ordering process is still done by fax and answering machine, as there is no uniform digital solution for this, and is thus labour- and time-intensive as well as error-prone.","solution":"Orderlion is an out-of-the-box cloud-based online ordering platform for wholesalers that allows restaurants, hotels and large businesses to easily order food online in seconds with complete end-to-end integration into existing software environments.","market":"The food wholesale market is one of the world\u2019s largest economies, moving \u20ac 2.000 billion of goods every year.\r\n\r\nDigitising this fractured industry leads to a \u20ac 700 billion market opportunity, with:\r\n<ul>\r\n \t<li>360.000 suppliers in the EU alone<\/li>\r\n \t<li>160.000 suppliers in the US<\/li>\r\n<\/ul>\r\n\u2026leading to a Total Addressable Market of: EUR 15.6 billion and SOM of EUR 1.7 billion","usp":"<ul>\r\n \t<li><strong>Supplier Focused Solution<\/strong>\r\n<ul>\r\n \t<li>Deep\u00a0<strong>ERP integrations<\/strong>\u00a0creating lock-in effects and delivering\u00a0<strong>unmatched value<\/strong>\u00a0to buyers<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li><strong>Higher Stickiness<\/strong>\r\n<ul>\r\n \t<li>Offering\u00a0<strong>enterprise-grade functionality<\/strong>\u00a0(product recommendation, sales automation, analytics, \u2026)<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li><strong>Convert marketplace-users<\/strong>\r\n<ul>\r\n \t<li>Allows suppliers to have their\u00a0<strong>own systems<\/strong>\u00a0to\u00a0<strong>strengthen<\/strong>\u00a0their\u00a0<strong>customer relationships<\/strong>\u00a0and network<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>","business_model":"Orderlion arms suppliers with the tools they need to leap into the future. Through a SaaS-first approach, Orderlion offers suppliers their own branded shop and enables their personal eCommerce ecosystem, charging customers a one-time set up fee and a monthly fee from \u20ac 250 also based on the number of the active customers of the suppliers.","traction":"<ul>\r\n \t<li><strong>\u20ac 588.000 ARR<\/strong>\u00a0until now in 2022,\u00a0<strong>+4<\/strong><strong>x\u00a0<\/strong>from<strong>\u00a0\u20ac 135.000<\/strong>\u00a0in 2021<\/li>\r\n \t<li>Reached\u00a0<strong>\u20ac 110.000.000 GMV<\/strong>\u00a0run-rate, with 90%+ compounded annual growth rate from April 2020 to October 2022<\/li>\r\n \t<li>&gt;120% supplier-side net revenue retention<\/li>\r\n \t<li>Hundreds of customers in 5 different countries<\/li>\r\n<\/ul>","exit_potential":"","nrofcoinvestors":"","tm_1_name":"Stefan Strohmer","tm_2_name":"Patrick Schubert","tm_3_name":"","tm_4_name":"","tm_1_position":"CEO & Co-Founder","tm_2_position":"CTO & Co-Founder","tm_3_position":"","tm_4_position":"","image_-_team_member_1":9330,"image_-_team_member_2":12047,"image_-_team_member_3":null,"image_-_team_member_4":null,"deal_link":"https:\/\/gateway.ventures\/d\/de\/investment-opportunities\/orderlion","founder_group_image":17173,"why_we_invested_in_this_startup":"Orderlion denkt etablierte Prozesse neu und erm\u00f6glicht die Digitalisierung einer gesamten Branche durch eine Softwarel\u00f6sung. Gro\u00dfe Softwareanbieter wie Microsoft mit Navision, Sage oder Xero haben bereits einen starken Fokus auf die Bedienung von Gastronomiebetrieben mit ihren ERP-Systemen und stellen exzellente Exitoptionen dar.","dealcaptain_opinion":"Orderlion hat alle Voraussetzungen, um den europ\u00e4ischen Markt zu erobern und die Lieferkette der Lebensmitteltechnologie durch eine einzigartige Mischung aus Managementerfahrung, verbraucherorientiertem Produkt und k\u00e4mpferischer Entschlossenheit zu revolutionieren","stoop":"No","pb":"No","investment_terms":"","traction_image":null,"hide_socials":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orderlion - Gateway Ventures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gateway.ventures\/en\/startups\/orderlion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orderlion - 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