{"id":9373,"date":"2022-07-14T08:29:33","date_gmt":"2022-07-14T08:29:33","guid":{"rendered":"https:\/\/gateway.ventures\/startups\/productpine\/"},"modified":"2023-01-10T16:04:20","modified_gmt":"2023-01-10T16:04:20","slug":"productpine","status":"publish","type":"startups","link":"https:\/\/gateway.ventures\/en\/startups\/productpine\/","title":{"rendered":"Productpine"},"author":20,"featured_media":20026,"template":"","meta":[],"startup_status":[],"investment_focus":[54],"class_list":["post-9373","startups","type-startups","status-publish","has-post-thumbnail","hentry","investment_focus-digitaleconomy"],"acf":{"logo":20017,"show_stage":["Yes"],"stage":"Seed","show_niche":["Yes"],"niche":"Digital Economy","closing_month_year":"","female_founder":[],"location":"Amsterdam, NL","website":"https:\/\/productpine.com\/","demo_video_url":"","meet-up_lp_link":"https:\/\/gateway.ventures\/events\/productpine\/","calendly_code":"https:\/\/calendly.com\/gatewayventures\/productpine-gatewayventures-investor-founder-meetup","calendly_code_Kopie":"","oneline_description":"Joint marketing platform for DTC brands","description":"","problem":"For brands,\u00a0<strong>direct-to-consumer (DTC)<\/strong>\u00a0is becoming the\u00a0<strong>preferred choice in e-commerce<\/strong>. Brands depend on advertising to grow DTC. Rising cost of advertising is their #1 problem. Google and Facebook prices increase with over 90% per year. Alternatives are not feasible:\r\n<ul>\r\n \t<li>Traditional marketplaces are not accessible to brands because they act as retailers and promote middlemen.<\/li>\r\n \t<li>Cross-selling with a single-brand channel is ineffective.<\/li>\r\n<\/ul>\r\nThis is worsened by the fact that brands risk losing customers as they are \u2018greening\u2019 their consumption behaviour.\r\n\r\nConsumers value environmental responsibility from brands but brands lack the resources to focus on green initiatives.","solution":"Productpine is the e-commerce marketplace for\u00a0<strong>modern-day brands<\/strong>\u00a0and\u00a0<strong>eco-conscious consumers<\/strong>.\r\n\r\nProductpine has developed technology through which direct-to-consumer brands like Sonos and Ring are\u00a0<strong>saving up to 75% of their advertising costs by sharing them among brands<\/strong>.\r\n\r\nThese\u00a0<strong>savings<\/strong>\u00a0are\u00a0<strong>invested<\/strong>\u00a0into\u00a0<strong>hand-picked sustainability projects<\/strong>\u00a0to fully\u00a0<strong>offset<\/strong>\u00a0the\u00a0<strong>CO2 emissions<\/strong>\u00a0from each order, while guaranteeing the best consumer prices in the process.\r\n\r\nThereby, Productpine is the\u00a0<strong>first shopping platform<\/strong>\u00a0that makes doing good a no-brainer: consumers buy their favorite products for the best price, while\u00a0<strong>creating a better world<\/strong>.","market":"Rapid growth of direct-to-consumer (DTC) e-commerce. DTC sales are growing at 24% YoY with a<strong>\u00a0total size \u20ac60B<\/strong>\u00a0(2020).","usp":"Ein\u00a0<strong>KI-gesteuerte Empfehlungsprogramm<\/strong>\u00a0kuratiert Produkte f\u00fcr den Verbraucher und schafft so ein personalisiertes Einkaufserlebnis mit besseren Preisen.\r\n\r\nDurch Productpine k\u00f6nnen Marken von Netzwerkeffekten profitieren und\u00a0<strong>die CAC erheblich senken, damit ist Productpine:<\/strong>\r\n<ul>\r\n \t<li>g\u00fcnstiger (Einsparung von 75 % der CAC),<\/li>\r\n \t<li>intelligenter (verbesserte Kundeneinblicke)<\/li>\r\n \t<li>und schneller (Minuten statt Monate f\u00fcr Aufbau und Wachstum).<\/li>\r\n<\/ul>","business_model":"<ul>\r\n \t<li>Provisionen auf Verk\u00e4ufe\u00a0<strong>zwischen 7,5 % und 25 %<\/strong>, die eine Bruttomarge von 80 % ausmachen<\/li>\r\n \t<li><strong>Zugangsgeb\u00fchr (ARR)<\/strong>\u00a0f\u00fcr den fr\u00fchen Zugang zur Plattform.<\/li>\r\n \t<li>Zus\u00e4tzliches Upselling durch verwandte Unternehmensdienstleistungen wie Softwaredienste und Marketing<\/li>\r\n<\/ul>","traction":"<ul>\r\n \t<li><strong>Monatlicher Wachstum von 30 %<\/strong><\/li>\r\n \t<li><strong>\u20ac 280.000 ARR<\/strong>\u00a0aus Plattform-Zugangsgeb\u00fchren, erg\u00e4nzt durch \u20ac 40.000 monatlichen GMV<\/li>\r\n \t<li>In 18 Monaten wurden \u00fcber\u00a0<strong>80 Marken\u00a0<\/strong>an Bord geholt und\u00a0<strong>~600 Marken auf der Warteliste<\/strong><\/li>\r\n \t<li>Zu den Marken geh\u00f6ren nun bekannte Namen wie\u00a0<strong>Sonos<\/strong>\u00a0sowie aufstrebende Marken wie\u00a0<strong>MATE<\/strong>\u00a0und\u00a0<strong>LARGQ<\/strong><\/li>\r\n \t<li><strong>20.000 monatliche Nutzer<\/strong>\u00a0- davon sind 27 % der Verk\u00e4ufe sind Cross-Sells<\/li>\r\n<\/ul>","exit_potential":"<ul>\r\n \t<li>Exit to larger marketplace or e-commerce software company<\/li>\r\n \t<li>Strategic exit to advertisement player looking to diversify<\/li>\r\n \t<li>Strategic exit to FinTech\/payment provider (i.e. Klarna) looking to expand into shopping to win wallet share<\/li>\r\n<\/ul>","nrofcoinvestors":"","tm_1_name":"Camiel van Dooren","tm_2_name":"Vincent Hulshoff","tm_3_name":"Dimitar Maslarov","tm_4_name":"Giedo Mak","tm_1_position":"CEO","tm_2_position":"CFO","tm_3_position":"CTO","tm_4_position":"CTO","image_-_team_member_1":9359,"image_-_team_member_2":9362,"image_-_team_member_3":9366,"image_-_team_member_4":9370,"deal_link":"https:\/\/gateway.ventures\/d\/en\/investment-opportunities\/productpine","founder_group_image":null,"why_we_invested_in_this_startup":"","dealcaptain_opinion":"","stoop":"Yes","pb":"No","investment_terms":"","traction_image":null,"hide_socials":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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