{"id":34091,"date":"2024-02-22T14:54:37","date_gmt":"2024-02-22T14:54:37","guid":{"rendered":"https:\/\/gateway.ventures\/?post_type=startupsnew&#038;p=34091"},"modified":"2024-02-22T14:13:16","modified_gmt":"2024-02-22T14:13:16","slug":"fairown","status":"publish","type":"startupsnew","link":"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/","title":{"rendered":"Fairown"},"author":17,"featured_media":34083,"template":"","meta":[],"startup_status":[36],"class_list":["post-34091","startupsnew","type-startupsnew","status-publish","has-post-thumbnail","hentry","startup_status-funded-en"],"acf":{"logo":34078,"show_stage":["Yes"],"stage":"Series-A","show_niche":["Yes"],"niche":"Digital Economy","closing_month_year":"March 2024","female_founder":"","location":"Tallin, EE","website":"https:\/\/www.fairown.com\/","demo_video_url":"https:\/\/www.youtube.com\/watch?v=am-pSBzNYpQ","meet-up_lp_link":"","calendly_code":"https:\/\/calendly.com\/gatewayventures\/fairown-gateway-ventures-meetup","calendly_code_Kopie":"","oneline_description":"Growing sustainable through recommerce","description":"","problem":"Do you know why lots of products that people buy end up in a drawer or, worse, in the trash? Because people hate the hassle of resale. The inconvenience of selling products that are no longer in use creates significant issues on a global scale. <span class=\"notion-enable-hover\" data-token-index=\"1\">For example, in 2023 alone, five billion phones were discarded, leading to the deposition of valuable materials in landfills. <\/span>Fairown relieves this problem with minor changes in buying and using products. Fairown Buyback takes the hassle out of resale. We buy your item, fix it up nicely, and find a good use for it.<!-- notionvc: 953e0d37-58dc-45df-b4f1-e1b7bdbf7d4f -->","solution":"Fairown is a combined system of credit and buyback. We give your customers more choice and remove the hassle of getting rid of the products they no longer need.\r\n\r\n<strong>Responsible consumption and production goals from the UN Sustainable Development Goals list.<\/strong>\r\n\r\n<!-- notionvc: 4861f049-07a4-48a6-b5a4-1952f877f19c -->","market":"In the mid-term, Fairown is there to facilitate the shift towards re-commerce that is growing <a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/www.cbcommerce.eu\/blog\/2022\/12\/13\/recommerce-marketplaces-are-growing-20-times-faster-than-the-broader-retail-market\/\" rel=\"noopener noreferrer\" data-token-index=\"1\"><span class=\"link-annotation-unknown-block-id-972183920\">20x faster<\/span><\/a> than <a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/www.statista.com\/outlook\/cmo\/consumer-electronics\/europe\" rel=\"noopener noreferrer\" data-token-index=\"3\"><span class=\"link-annotation-unknown-block-id-1895573178\">the 211BN<\/span><\/a> consumer electronics market in Europe.<!-- notionvc: b4e13ebb-d37a-4c34-9a38-e172b06aee80 -->","usp":"Fairown's platform is versatile and inclusive, seamlessly managing financial transactions, product circulation, and stakeholder interactions without taking any credit risk. Here's how various participants benefit:\r\n<ul>\r\n \t<li><strong>For Consumers:<\/strong> Fairown Buyback empowers you to own items on your terms. Partnering with top brands and retailers, we make it straightforward for you to acquire electronics, hobby gear, or any valuable items, especially those needed for just a few years. It\u2019s a flexible and convenient ownership model.<\/li>\r\n \t<li><strong>For Product Brands &amp; Retailers<\/strong>: Brands and retailers enjoy up to a 60% rate of customers predictably returning for their next purchase, enhancing the affordability of offerings without the burden of credit risk.<\/li>\r\n \t<li><strong>For Banks<\/strong>: Banks benefit from lead generation opportunities for consumer credit and increased customer loyalty. Fairown creates a compelling reason for customers to return, encouraging them to finance their next product upgrade through new credit agreements.<\/li>\r\n<\/ul>\r\n<!-- notionvc: 3bd24ff7-2446-4f8e-9bfb-46d4496b200f -->","business_model":"The Fairown business model is a highly scalable, asset-light approach centered around Software as a Service (SaaS), with ample opportunities for upselling through value-added services.\r\n<ul>\r\n \t<li>SaaS revenue: We offer a fixed monthly fee structure for licensing and support services. The fee varies based on the size of the merchant, ranging from EUR 300 to 6,000 per month for each country.<\/li>\r\n \t<li>Volume-based transaction revenue: We earn a fee of 2-4% on every payment transaction processed through the Fairown platform, offering a scalable revenue stream tied directly to our client's sales volumes.<\/li>\r\n \t<li>Buyback revenue: We generate additional income by selling used products, either back to the original brands or to the secondary market, leveraging the circular economy.<\/li>\r\n \t<li>Potential insurance revenue: By offering insurance services as an additional option, we see a significant opportunity to further increase our transaction-based revenue, adding another layer of value for our clients.<\/li>\r\n<\/ul>\r\n<!-- notionvc: de296af0-cc36-4529-ab37-0f5c9d034257 -->","traction":"<ul>\r\n \t<li>Revenues: EUR 919,000 (2021), EUR 1,446,000 (2022), EUR 2,984,000 (2023e)<\/li>\r\n \t<li>EUR 59 million payments through Fairown in 2023 \u2014&gt; EUR 110 million worth of products on customer's hands<\/li>\r\n \t<li>International Customers: Working with Apple in target markets, STIHL (EUR 3.7bn revenues), Komplett (EUR 2bn revenues). Approved as a partner by Samsung, Bosch Siemens, contracts in the signing process.<\/li>\r\n \t<li>Pipeline: EUR 404,000 worth of new Monthly revenue in pipeline estimate to close by EOY 2024, 60% of Pipeline from Germany<\/li>\r\n<\/ul>\r\n<!-- notionvc: e2e156ef-418c-421c-a69e-b75084fb377e -->","exit_potential":"IPO, e.g. Zuora (market cap &gt;$ 1bn)\r\n\r\nTrade sale opportunities include large technology companies who would benefit from the network, e.g. Paypal, Amazon.\r\n\r\n<!-- notionvc: 11448542-5a17-480a-b027-6b94791b9b7e -->","nrofcoinvestors":2,"tm_1_name":"Hendrik Roosna","tm_2_name":"Taivo T\u00fcrnpu","tm_3_name":"","tm_4_name":"","tm_1_position":"CEO & Founder","tm_2_position":"CTO & Co-Founder","tm_3_position":"","tm_4_position":"","image_-_team_member_1":34064,"image_-_team_member_2":34072,"image_-_team_member_3":null,"image_-_team_member_4":null,"deal_link":"https:\/\/gateway.ventures\/d\/investment-opportunities\/fairown","founder_group_image":null,"why_we_invested_in_this_startup":"","dealcaptain_opinion":"<strong>Strong growth<\/strong>. 80% annual growth since 2021!\r\n\r\n<strong>Renowned customers &amp; partners<\/strong> like Apple, Stihl, VISA etc.\r\n\r\n<strong>Sustainability<\/strong>. More than 75,000 consumers have already made more sustainable purchases with the Fairown Buyback option.\r\n\r\n<strong>Lead Investor.<\/strong> <a href=\"https:\/\/bonventure.de\/en\/\">BonVenture<\/a> - Top of the class (oldest) German VC with a focus on sustainability\r\n\r\n<!-- notionvc: 882436e7-e846-476b-b18d-f51f62440321 -->","stoop":"Yes","pb":"No","investment_terms":"<ul>\r\n \t<li>Gateway Ventures Equity up to EUR 500,000<\/li>\r\n \t<li>Pre-Money: EUR 15m (fully diluted)<\/li>\r\n \t<li>Closing: March 2024<\/li>\r\n \t<li>Total round up to EUR 4-5m<\/li>\r\n \t<li>min. Ticket \/ investor: EUR 10,000<\/li>\r\n<\/ul>\r\n<!-- notionvc: 4fa2975f-7a06-45ca-92d4-79156453257d -->","traction_image":null,"hide_socials":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fairown - Gateway Ventures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fairown - Gateway Ventures\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/\" \/>\n<meta property=\"og:site_name\" content=\"Gateway Ventures\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gateway.ventures\/wp-content\/uploads\/2022\/06\/Landing-Page.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/\",\"url\":\"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/\",\"name\":\"Fairown - Gateway Ventures\",\"isPartOf\":{\"@id\":\"https:\/\/gateway.ventures\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gateway.ventures\/wp-content\/uploads\/2022\/06\/Landing-Page.png\",\"datePublished\":\"2024-02-22T14:54:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/#primaryimage\",\"url\":\"https:\/\/gateway.ventures\/wp-content\/uploads\/2022\/06\/Landing-Page.png\",\"contentUrl\":\"https:\/\/gateway.ventures\/wp-content\/uploads\/2022\/06\/Landing-Page.png\",\"width\":1600,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/gateway.ventures\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fairown\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gateway.ventures\/#website\",\"url\":\"https:\/\/gateway.ventures\/\",\"name\":\"Gateway Ventures\",\"description\":\"invest. contribute. benefit\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gateway.ventures\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fairown - Gateway Ventures","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/","og_locale":"en_US","og_type":"article","og_title":"Fairown - Gateway Ventures","og_url":"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/","og_site_name":"Gateway Ventures","og_image":[{"width":1600,"height":300,"url":"https:\/\/gateway.ventures\/wp-content\/uploads\/2022\/06\/Landing-Page.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/","url":"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/","name":"Fairown - Gateway Ventures","isPartOf":{"@id":"https:\/\/gateway.ventures\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/#primaryimage"},"image":{"@id":"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/#primaryimage"},"thumbnailUrl":"https:\/\/gateway.ventures\/wp-content\/uploads\/2022\/06\/Landing-Page.png","datePublished":"2024-02-22T14:54:37+00:00","breadcrumb":{"@id":"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/#primaryimage","url":"https:\/\/gateway.ventures\/wp-content\/uploads\/2022\/06\/Landing-Page.png","contentUrl":"https:\/\/gateway.ventures\/wp-content\/uploads\/2022\/06\/Landing-Page.png","width":1600,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/gateway.ventures\/en\/startupsnew\/fairown\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/gateway.ventures\/"},{"@type":"ListItem","position":2,"name":"Fairown"}]},{"@type":"WebSite","@id":"https:\/\/gateway.ventures\/#website","url":"https:\/\/gateway.ventures\/","name":"Gateway Ventures","description":"invest. contribute. benefit","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gateway.ventures\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/gateway.ventures\/en\/wp-json\/wp\/v2\/startupsnew\/34091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gateway.ventures\/en\/wp-json\/wp\/v2\/startupsnew"}],"about":[{"href":"https:\/\/gateway.ventures\/en\/wp-json\/wp\/v2\/types\/startupsnew"}],"author":[{"embeddable":true,"href":"https:\/\/gateway.ventures\/en\/wp-json\/wp\/v2\/users\/17"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gateway.ventures\/en\/wp-json\/wp\/v2\/media\/34083"}],"wp:attachment":[{"href":"https:\/\/gateway.ventures\/en\/wp-json\/wp\/v2\/media?parent=34091"}],"wp:term":[{"taxonomy":"startup_status","embeddable":true,"href":"https:\/\/gateway.ventures\/en\/wp-json\/wp\/v2\/startup_status?post=34091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}