{"id":36380,"date":"2025-01-19T23:34:41","date_gmt":"2025-01-19T23:34:41","guid":{"rendered":"https:\/\/gateway.ventures\/?post_type=startupsnew&p=36380"},"modified":"2025-05-06T09:20:29","modified_gmt":"2025-05-06T09:20:29","slug":"hypt","status":"publish","type":"startupsnew","link":"https:\/\/gateway.ventures\/en\/startupsnew\/hypt\/","title":{"rendered":"hypt"},"author":22,"featured_media":36361,"template":"","meta":[],"startup_status":[],"class_list":["post-36380","startupsnew","type-startupsnew","status-publish","has-post-thumbnail","hentry"],"acf":{"logo":36592,"show_stage":["Yes"],"stage":"Seed","show_niche":["Yes"],"niche":"MarTech","closing_month_year":"February 2025","female_founder":"","location":"Worblaufen, CH","website":"https:\/\/www.hypt.io\/","demo_video_url":"","meet-up_lp_link":"https:\/\/gateway.ventures\/en\/events\/hypt\/","calendly_code":"https:\/\/calendly.com\/gatewayventures\/hypt","calendly_code_Kopie":"","oneline_description":"The world\u2019s first Word-of-Mouth Marketing Manager.","description":"","problem":"Word-of-mouth marketing is undeniably the most powerful and authentic promotional tool<\/strong>, yet its potential often goes untapped due to the challenges of measuring, scaling, and monetizing it effectively. Simultaneously, engaging target audiences has become increasingly challenging.\u00a0Consumer trust continues to erode<\/strong>\u00a0with the rise of inauthentic social media ads, while regulations like GDPR and corporate privacy measures, such as Apple\u2019s initiatives, make precise targeting even more difficult. Meanwhile,\u00a0customer acquisition costs are soaring, climbing an average of 20% annually<\/strong>. Traditional methods struggle to keep pace: cold calls frequently go unanswered, and email campaigns get buried in overcrowded inboxes. These challenges underscore the limitations of conventional marketing strategies and emphasize the pressing need for innovative, personalized, and more effective approaches.\r\n\r\n \r\n\r\n\"\"","solution":"hypt introduces the\u00a0\"Word-of-Mouth Manager\"<\/strong>, a B2B SaaS tool designed to help businesses strategically harness the power of word-of-mouth marketing.\r\n\r\nKey Features:\r\n
    \r\n \t
  • Chat Funnel Builder:<\/strong>\u00a0Leverages an interactive chatbot to activate satisfied customers by encouraging them to share recommendations, provide feedback, and generate positive Google reviews.<\/li>\r\n \t
  • Ads Manager:<\/strong>\u00a0Facilitates the creation and optimization of personalized, authentic recommendations that customers can easily share with their personal networks via messaging apps.<\/li>\r\n \t
  • Full-Funnel Tracking & Reporting:<\/strong>\u00a0Offers real-time insights into recommendation performance, customer feedback, and key metrics, enabling data-driven decision-making for enhanced outcomes.<\/li>\r\n<\/ul>\r\n \r\n\r\n\"\"","market":"Initial Market<\/strong>\r\n
      \r\n \t
    • USD 1.5 billion<\/li>\r\n \t
    • ICP: Enterprise customers, particularly in the finance and insurance sectors in Switzerland and the US, with 250+ employees<\/li>\r\n<\/ul>\r\nLong-Term Potential<\/strong>\r\n
        \r\n \t
      • USD 48 billion<\/li>\r\n \t
      • Global market targeting all companies with 50+ employees; enabled by self-onboarding<\/li>\r\n<\/ul>","usp":"hypt digitizes and scales word-of-mouth marketing by\u00a0leveraging customers\u2019 intrinsic motivation, eliminating the need for external incentives<\/strong>.\r\n\r\nThis approach delivers:\r\n
          \r\n \t
        • Increased Recommendation Rates:<\/strong>\u00a0On average, 40% of users provide personal recommendations.<\/li>\r\n \t
        • Valuable Customer Feedback:<\/strong>\u00a070% of users leave written feedback.<\/li>\r\n \t
        • Enhanced Online Reputation:<\/strong>\u00a030% of users write positive reviews, boosting Google rankings and strengthening online presence.<\/li>\r\n<\/ul>\r\nUnlike its competitors<\/strong>, who primarily focus on referral marketing (refer to the data room for a detailed list), hypt stands out with its\u00a0\u201cpersonal\u201d approach<\/strong>. This strategy drives significantly higher recommendation rates by fostering genuine, intrinsic endorsements to personal networks, ensuring high-quality leads for businesses.","business_model":"hypt operates with a\u00a0scalable licensing and setup fee model complemented by various add-ons<\/strong>, offering significant upselling potential tailored to different customer segments:\r\n
            \r\n \t
          • Starter<\/strong>: USD 99\/month, providing limited basic features.<\/li>\r\n \t
          • Pro<\/strong>: USD 249\/month, offering advanced functionality.<\/li>\r\n \t
          • Enterprise<\/strong>: Custom pricing, averaging USD 36 thousand ARR.<\/li>\r\n<\/ul>","traction":"\"\"\r\n\r\n","exit_potential":"
              \r\n \t
            • Strategic Acquisitions:<\/strong> Major software companies such as Salesforce, HubSpot, or industry specialists may seek to integrate hypt\u2019s technology into their portfolios.<\/li>\r\n \t
            • Private Equity:<\/strong> Investors specializing in marketing and SaaS solutions.<\/li>\r\n \t
            • IPO:<\/strong> A potential path for hypt with continued growth and market leadership in Word-of-Mouth (WOM) management.<\/li>\r\n<\/ul>\r\n","nrofcoinvestors":1,"tm_1_name":"Pascal Sollberger","tm_2_name":"Tobias Wegm\u00fcller","tm_3_name":"Roger Ellenberger","tm_4_name":"","tm_1_position":"Co-CEO","tm_2_position":"Co-CEO","tm_3_position":"CTO","tm_4_position":"","image_-_team_member_1":36355,"image_-_team_member_2":36359,"image_-_team_member_3":36357,"image_-_team_member_4":null,"deal_link":"https:\/\/gateway.ventures\/d\/investment-opportunities\/hypt","founder_group_image":null,"why_we_invested_in_this_startup":"","dealcaptain_opinion":"
                \r\n \t
              • Problem and Solution:<\/strong> Traditional marketing strategies face limitations due to rising costs, declining trust in ads, and challenges in precise targeting. hypt addresses these issues with its Word-of-Mouth Manager<\/strong>, a B2B SaaS tool that makes word-of-mouth marketing scalable and measurable through chat funnels, ad management, and real-time reporting.<\/li>\r\n \t
              • Uniqueness:<\/strong> hypt leverages intrinsic customer motivation without relying on incentives. Results include 40% personal recommendations, 70% written feedback, and 30% positive Google reviews, significantly enhancing online reputation and lead quality.<\/li>\r\n \t
              • Traction and Market:<\/strong> Currently at USD 895 thousand ARR<\/strong> with 51 customers (only Switzerland - including UBS<\/strong>, CONCORDIA<\/strong>, Nestl\u00e9<\/strong>, Microsoft Switzerland<\/strong>, and ImmoScout<\/strong>); target: USD 6 million ARR by 2026 <\/strong>(DACH region + US market entry). Market potential: USD 48 billion globally<\/strong> (all companies with 50+ employees).\r\n<\/li>\r\n<\/ul>","stoop":"Yes","pb":"No","investment_terms":"
                  \r\n \t
                • Gateway Ventures:<\/strong>\u00a0Convertible loan of up to EUR 400 thousand<\/li>\r\n \t
                • Valuation Cap:<\/strong>\u00a0EUR 9 million<\/li>\r\n \t
                • Closing:<\/strong>\u00a0End of February<\/li>\r\n \t
                • Total Round Size:<\/strong>\u00a0Up to EUR 2 million (also includes the upcoming equity financing round)<\/li>\r\n \t
                • Minimum Ticket per Investor:<\/strong>\u00a0EUR 10 thousand<\/li>\r\n<\/ul>\r\nFor your information<\/strong>: hypt is currently engaged in advanced negotiations with additional investors (VCs) regarding the upcoming equity financing round. As no final agreements have been reached yet, we are unable to disclose specific names at this time. To proceed promptly, we\u2014along with our co-investor NCA\u2014have decided to secure this investment through a convertible loan, which will automatically convert upon the completion of the equity round in Q2 2025.","traction_image":null,"hide_socials":false},"yoast_head":"\nhypt - Gateway Ventures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gateway.ventures\/en\/startupsnew\/hypt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"hypt - Gateway Ventures\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gateway.ventures\/en\/startupsnew\/hypt\/\" \/>\n<meta property=\"og:site_name\" content=\"Gateway Ventures\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-06T09:20:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gateway.ventures\/wp-content\/uploads\/2025\/01\/Landing-Page-Banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gateway.ventures\/en\/startupsnew\/hypt\/\",\"url\":\"https:\/\/gateway.ventures\/en\/startupsnew\/hypt\/\",\"name\":\"hypt - 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