The building materials trade in Germany is a little-noticed 90 billion market. However, it is under-digitised and highly fragmented.

bobbie is fundamentally digitizing the building materials trade with its B2B building materials trade platform.

This creates advantages both for customers (efficient, transparent & low-cost purchasing) and for building materials manufacturers (higher margins due to the elimination of middlemen).


The building materials trade is under-digitised and highly fragmented. Structural inefficiencies and outdated working methods generate €4 billion in unnecessary costs annually:

Average price mark-up of >20% due to process inefficiencies.
No price transparency and comparability for customers
Communication still takes place via email, fax & telephone


Bobbie has developed a digital B2B building materials trading platform where customers buy more efficiently and at lower prices and building materials manufacturers achieve higher margins.

Average mark-up below 5% thanks to efficient digital processes.
Transparent pricing for customers and manufacturers thanks to fixed margins
Products are searchable and comparable: optimal matchmaking between supply and demand


The building materials trade in Germany is a €90 billion market. Of this, €40 billion is accounted for by the building materials trade. Only a fraction of the turnover is accounted for by online trade. The potential for digitalisation is immense throughout the entire value chain.



Our Dealcaptain is happy to answer further questions.

Markus Kainz