- Gateway Ventures

Pre-Seed

Sustainability

Fundraising

Problem

Our food security is at risk. Monoculture, depleted soils, long supply chains, and the dependence of farmers on large retailers and the retail industry result in expensive and nutrient-poor food. At the end of the food chain, only a small profit margin remains for farmers, leading to a growing number of farm closures.

Solution

With the first Green Franchise for farmers, greenspot systematizes the Farm-to-Fork strategy, facilitating entry into regenerative, regional profitable agriculture, covering all stages of the value chain – from the field to the plate.

greenspot has developed a scalable, self-sustaining field layout that, within a closed ecosystem, produces climate-positive fruits, vegetables, nuts, herbs, and solar energy to a new standard. Our products find direct sales through the greenspot app. Through our transparent and short supply chain within a maximum 100 km radius, we enable consumers to enjoy regional, seasonal, and healthy food.

USP

Farmers achieve a 12x higher revenue on a 1-hectare plot with the greenspot franchise compared to traditional agriculture. Our all-in-one solution grants farmers independence from wholesale and retail markets, allowing them to directly market their products while greenspot manages marketing and logistics.

Consumers benefit from an innovative regional Clean Food concept that includes a higher nutrient content, all at a comparatively lower price than in the organic market.

Business Modell

greenspot offers profitable regenerative agriculture as a franchise system.

Farmers integrate the greenspot franchise into their existing operations, paying an establishment fee for the restructuring of their land. greenspot receives a revenue share from the future direct sales made by farmers to end consumers.

In the free version of the greenspot app, end consumers can unlock exclusive content (subscriptions) to experience a comprehensive nutritional program while simultaneously supporting local farmers.

Market

The trend of increasing demand for organic products continues: after reaching a peak in 2020, organic product sales grew by an additional 5.8 percent in 2021, totaling €15.87 billion. This growth brings the organic market share in the food industry to 6.8 percent.

In order to meet the targets set by the European Farm-to-Fork Strategy by 2030, the German government aims to achieve 30% organic farming by 2030. Currently, organic farming covers 11% (1.78 million hectares) of agricultural land, representing an impressive annual growth of 12%. The 30% goal translates to 5 million hectares.

Traction

Certificate of Research allowance for feasibility study from the Federal Ministry of Education and Research
Eligibility for INVEST Grant – venture capital subsidy from the Federal Office for Economic Affairs and Export Control (PwC verified)
Securing an ideal agricultural site for the pilot plant in the east of Hamburg
Involvement of an agricultural partner with considerable external impact
Established B2B partnerships with IT and logistics companies

Exit Potential

The scalability of our decentralized model, coupled with the future establishment of a Love Brand, positions us as an appealing acquisition target, offering financial returns and a positive impact on the future of the food industry.

Team

Martin Ruesch

CEO

Julia Hölzer

COO

Deal Terms

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