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Circuly

Late Seed
Bielefeld, DE
Sustainability
Closing: May 2024
Co-Investors: 3

Summary: Reasons to Invest

  • Enormous growth rates: 318% YoY MRR growth
  • 438% avg. YoY subscription-GMV growth for circuly’s clients
  • The company’s circular economy solution serves about brands and retailers across 14 countries on 5 continent
  • Key clients include Riese & Müller, StrollMe, swing2sleep, TIER UK and bugaboo

Personal Comment from our CEO

Problem

Changing consumer behavior, stricter regulations and tough economies increasingly demand that retailers offer “circular economy” solutions like subscribing to products. But to manage and scale this model, retailers need a mature SaaS that masters the management & automation of physical product subscription businesses.

Solution

While there are SaaS solutions that focus on only digital subscriptions or subscription financing, circuly specialises in launching, managing and scaling the ever-growing category of physical product subscriptions.

Business Model

  • Recurring: Monthly retainer (EUR 499 – EUR 2499/mo) plus 1.5% avg. commission on gross merchandise volume (GMV).
  • One-off: Onboarding fee of EUR 1900 – EUR 5600

Traction

  • 318% YoY MRR growth for circuly / EUR 43k MRR in March 2024
  • 115k+ subscriptions and rentals have been powered by circuly since 2020
  • 52k+ active clients’ subscriptions
  • 438% avg. YoY subscription-GMV growth for circuly’s clients
  • brands and retailers (e.g. Riese & Müller, StrollMe, swing2sleep, bugaboo) in 14 countries on 5 continents
  • 18% CO2 reduction due to multiple rental cycles

Exit Potential

Circuly’s SaaS for physical product subscriptions appeals to digital subscription competitors. Its European presence, strong placement in the DACH region and English language compatibility ease integration with US-based firms, fostering acquisition discussions and growth goals.

The Team

Nick Huijs

Co-CEO & Founder

Scott Galvao

Co-CEO

This document is non-binding preliminary information that provides an initial impression of the financing options offered. Neither this document nor the statements made by us in this context can be a sufficient basis for a financing decision. Investors should examine the possible investments themselves. Responsibility based on own analysis. This document does not constitute a sales prospectus, a public offer of an investment, an invitation to submit an offer, investment advice or investment brokerage. In providing this information, we make no representations, warranties or other contractual or quasi-contractual obligations, including with respect to the completeness, content or accuracy of the information reproduced in this document. This document is to be treated confidentially and may not be reproduced in whole or in part, passed on to third parties or published.

Your Dealcaptain

Feedback enables transparency!

Dr. Andreas R. Boué

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