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StoryBox

Series-A
Co-Investors: 3
Munich, GER
Media/Communications
Closing: June 2024

Summary: Reasons to invest

  • Traction: Exceptional Growth of 101% Year-over-Year to EUR 1.7 million annual recurring revenue
  • Renewed Market Relevance: With advance of Tiktok and other short-video-based formats, video is now even more relevant than ever.
  • Refocused Business Model: StoryBox refocused on bigger companies with bigger contracts, yielding better AOV and a better defined Ideal Customer Persona
  • Lead User Gateway Ventures: We have been satisfied users the software ourselves for over one year.
  • 110+ Well-known Customers: Amongst them Allianz, Erste Bank, 1&1 und Porr

Personal comment

Problem

80% of internet is video. But corporates fail to capture the power of video due to unprepared processes and tools. This leads to:

  • High costs
  • Lack of adoption
  • Compliance challenges
  • Isolated expert know how about the creation and handling of video material

Solution

StoryBox provides the first AI-Video operating system for corporates with their AI-driven software for video communication. With StoryBox corporates can communicate their ideas concisely and efficiently at scale. They use StoryBox in various areas starting from HR and internal communications to Social Media and Know-How transfer. StoryBox’ software enables this through easy creation and distribution of professional-grade videos to internal and external stakeholders alike.

USP (Unique Selling Proposition)

  • StoryBox Video OS enables companies and employees from creation to distribution
  • Powerful video creation App guides user with smart templates
  • Built-in compliance with all legal requirements for corporates

Business model

B2B Saas platform, license fee as MRR at 12 months runtime,

Average Order Value (AOV) per customer of EUR 12,000

Pricing defined by:

  • Number of departments in company and feature packages
  • Upselling for department extension and features packages

Market

StoryBox addresses companies with 250+ employees that already started digital transformation

DACH: 14,000 companies

EU + UK: 23,000 companies

Global: ~300,000 companies

Traction

  • EUR 1.7m Annual Recurring Revenue (Mar 2024)
  • 101% Yoy Growth
  • 110 Customers
  • Life Time Value / Customer Acquisition Cost of 4.6

Exit Potential

Acquisition targets for:

  • internal communication tools such as Slack (Salesforce), Staffbase or Dynamic Signal
  • Video communication platforms such as Zoom

The Team

Ben Rodrian

CEO

Rusmin Causevic

CTO

This document is non-binding preliminary information that provides an initial impression of the financing options offered. Neither this document nor the statements made by us in this context can be a sufficient basis for a financing decision. Investors should examine the possible investments themselves. Responsibility based on own analysis. This document does not constitute a sales prospectus, a public offer of an investment, an invitation to submit an offer, investment advice or investment brokerage. In providing this information, we make no representations, warranties or other contractual or quasi-contractual obligations, including with respect to the completeness, content or accuracy of the information reproduced in this document. This document is to be treated confidentially and may not be reproduced in whole or in part, passed on to third parties or published.

Your opinion matters to us:

Your Dealcaptain

Feedback enables transparency!

Matthias Hofreiter

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Disclaimer

The scenarios determined by the investment calculator are based on empirical values and assumptions. They are intended solely to illustrate possible developments and are no guarantee of future results. The actual performance of an investment may deviate significantly from the results forecast in the scenarios presented due to a wide range of macroeconomic and microeconomic factors. Start-up investments involve a high level of risk, which can extend to the total loss of the investment. It is expressly pointed out that neither Gateway Ventures nor its partners or representatives can be held liable for decisions made on the basis of the results of this calculator. Use of the calculator is at your own risk. You should seek independent financial advice and conduct your own research before making any investment decision.

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