At a CAGR of 27,8% until 2031, Eye Tracking technology is rapidly becoming one of the leading forces in modern human computer interaction (HCI). Compared to EEG, a standard laboratory approach to measuring cognitive insights, eye tracking offers many advantages. Because of that, Eye Tracking is seeing wide adoption in industries such as marketing, training and education, healthcare, aviation, consumer electronics and many more.
Using SOMAREALITY’s software, customers can track their current cognitive state in real time. If the user is stressed, overwhelmed, etc., this can be determined and acted upon immediately. The algorithms used (patent application in preparation) not only track standard eye movements, but combine various data streams to analyse the user’s cognitive state in real time.
This is a new, digital form of neuropsychology – providing unprecedented insights into how users engage and think.
Our solution is a software (SDK) that is easily integrated into any Eye Tracking-supported hardware, works in real-time (while the user is performing the actual task), requires no scientific background and delivers easy-to-interpret data to:
Among many other use-cases, customers like Intuitive and Lufthansa demonstrate that these insights can be used to better train new personell working in highly critical environments.
Eye-Tracking Market is projected to grow at 27,8% CAGR until 2031. The global 3D eye tracking software market is predicted to grow hugely by 2031, primarily due to the increasing ubiquity of smartphones. Furthermore, commercialization of vision tracing technology is expected to make the mobiles sub-segment significantly dominant. Advancements from Apple (Vision Pro works heavily with Eye Tracking), Sony and Samsung in 2023 and early 2024 are further fueling the market growth.
Co-CEO & Founder
Co-CEO
CTO & Founder
COO
Matthias Hofreiter
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