Rising advertising costs (via Google/Facebook) ensure that direct sales are becoming steadily more expensive for companies.
Current solutions to reduce customer acquisition costs (CAC) are not very successful:
Brands are not able to use community effects, while customers are not able to discover other brands.
Marketplaces are not accessible to brands as they act as merchants, leaving brands with little to no power.
Productpine is the only DTC marketplace focused on lowering brands’ customer acquisition costs. Using collaborative advertising technology, Productpine helps brands transition from e-commerce to discovery commerce.
Brands can collaborate on advertising costs, benefit from non-competitive cross-selling, reach more customers and reduce costs.
The market for DTC sales is growing by 24% annually with a total volume of $67 billion (2020)