Digital Economy


For brands, direct-to-consumer (DTC) is becoming the preferred choice in e-commerce. Brands depend on advertising to grow DTC. Rising cost of advertising is their #1 problem. Google and Facebook prices increase with over 90% per year. Alternatives are not feasible:

  • Traditional marketplaces are not accessible to brands because they act as retailers and promote middlemen.
  • Cross-selling with a single-brand channel is ineffective.

This is worsened by the fact that brands risk losing customers as they are ‘greening’ their consumption behaviour.

Consumers value environmental responsibility from brands but brands lack the resources to focus on green initiatives.


Productpine is the e-commerce marketplace for modern-day brands and eco-conscious consumers.

Productpine has developed technology through which direct-to-consumer brands like Sonos and Ring are saving up to 75% of their advertising costs by sharing them among brands.

These savings are invested into hand-picked sustainability projects to fully offset the CO2 emissions from each order, while guaranteeing the best consumer prices in the process.

Thereby, Productpine is the first shopping platform that makes doing good a no-brainer: consumers buy their favorite products for the best price, while creating a better world.


Ein KI-gesteuerte Empfehlungsprogramm kuratiert Produkte für den Verbraucher und schafft so ein personalisiertes Einkaufserlebnis mit besseren Preisen.

Durch Productpine können Marken von Netzwerkeffekten profitieren und die CAC erheblich senken, damit ist Productpine:

  • günstiger (Einsparung von 75 % der CAC),
  • intelligenter (verbesserte Kundeneinblicke)
  • und schneller (Minuten statt Monate für Aufbau und Wachstum).

Business Model

  • Provisionen auf Verkäufe zwischen 7,5 % und 25 %, die eine Bruttomarge von 80 % ausmachen
  • Zugangsgebühr (ARR) für den frühen Zugang zur Plattform.
  • Zusätzliches Upselling durch verwandte Unternehmensdienstleistungen wie Softwaredienste und Marketing


Rapid growth of direct-to-consumer (DTC) e-commerce. DTC sales are growing at 24% YoY with a total size €60B (2020).


  • Monatlicher Wachstum von 30 %
  • € 280.000 ARR aus Plattform-Zugangsgebühren, ergänzt durch € 40.000 monatlichen GMV
  • In 18 Monaten wurden über 80 Marken an Bord geholt und ~600 Marken auf der Warteliste
  • Zu den Marken gehören nun bekannte Namen wie Sonos sowie aufstrebende Marken wie MATE und LARGQ
  • 20.000 monatliche Nutzer – davon sind 27 % der Verkäufe sind Cross-Sells

Exit Potential

  • Exit to larger marketplace or e-commerce software company
  • Strategic exit to advertisement player looking to diversify
  • Strategic exit to FinTech/payment provider (i.e. Klarna) looking to expand into shopping to win wallet share


Camiel van Dooren


Vincent Hulshoff


Dimitar Maslarov


Giedo Mak


Investment Terms

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This document is non-binding preliminary information that provides an initial impression of the financing options offered. Neither this document nor the statements made by us in this context can be a sufficient basis for a financing decision. Investors should examine the possible investments themselves. Responsibility based on own analysis. This document does not constitute a sales prospectus, a public offer of an investment, an invitation to submit an offer, investment advice or investment brokerage. In providing this information, we make no representations, warranties or other contractual or quasi-contractual obligations, including with respect to the completeness, content or accuracy of the information reproduced in this document. This document is to be treated confidentially and may not be reproduced in whole or in part, passed on to third parties or published.

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