hypt
Seed
Co-Investors: 1
Worblaufen, CH
Word-of-mouth marketing is undeniably the most powerful and authentic promotional tool, yet its potential often goes untapped due to the challenges of measuring, scaling, and monetizing it effectively. Simultaneously, engaging target audiences has become increasingly challenging. Consumer trust continues to erode with the rise of inauthentic social media ads, while regulations like GDPR and corporate privacy measures, such as Apple’s initiatives, make precise targeting even more difficult. Meanwhile, customer acquisition costs are soaring, climbing an average of 20% annually. Traditional methods struggle to keep pace: cold calls frequently go unanswered, and email campaigns get buried in overcrowded inboxes. These challenges underscore the limitations of conventional marketing strategies and emphasize the pressing need for innovative, personalized, and more effective approaches.
hypt introduces the “Word-of-Mouth Manager”, a B2B SaaS tool designed to help businesses strategically harness the power of word-of-mouth marketing.
Key Features:
hypt digitizes and scales word-of-mouth marketing by leveraging customers’ intrinsic motivation, eliminating the need for external incentives.
This approach delivers:
Unlike its competitors, who primarily focus on referral marketing (refer to the data room for a detailed list), hypt stands out with its “personal” approach. This strategy drives significantly higher recommendation rates by fostering genuine, intrinsic endorsements to personal networks, ensuring high-quality leads for businesses.
hypt operates with a scalable licensing and setup fee model complemented by various add-ons, offering significant upselling potential tailored to different customer segments:
Initial Market
Long-Term Potential
Co-CEO
Co-CEO
CTO
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